AEW
All Elite Wrestling is known for crazy stunts, stupid (but fun) gimmicks, satisfying violence, and all around great storytelling.
So of course they'd kidnap the cousin of WWE's CEO just to #StickItToMcMahon.
SPEC WORK
AD: Griffin Drew
STICK IT TO MCMAHON
We use a kidnapping to destroy our direct competitor WWE's upcoming 2023 Wrestlemania ratings, since WWE CEO Vince McMahon is obsessed with TV ratings to the point of damaging wrestling culture.
STEP 1: KIDNAP A MCMAHON
We kidnap (read: pay off) one of McMahon's relatives to stoke interest in an unexpected inter-company storyline. AEW buys every out-of-home placement the company can find in Stamford, CT, centering around WWE HQ. Hopefully we can get a board right across from McMahon's office window.
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STEP 2: #STICKITTOMCMAHON
Wrestling fans pledge their loyalty by destroying WWE merch or tickets in the most extreme way possible, then tweeting about it with #StickItToMcMahon to win a free ticket to a special upcoming AEW event.
STEP 3: THE NEW ERA
AEW's new special event The New Era airs simultaneously as WWE's Wrestlemania 39 (2023) to steal their ratings. On Live TV, we'll show the most extreme betrayal of Vince McMahon that Kidnapped Cousin McMahon could do... Change his name and disown the McMahon lineage. And then wrestle.
